CO-REGISTRATION

The co-registration method of lead generation occurs on a third party website. For example during the sign up process you are given the option to tick a box and sign up for numerous other offers and websites. The visitor never actually visits your website; instead you are sent their details to contact them directly. Because you do not directly interact with the lead, fake sign ups and "gaming" the system using names and addresses from the phone book is not as unusual a practise as you would hope.

CO-REGISTRATION ADVANTAGES

• Larger volumes
• Cheaper pricing
• Rapid generation

CO-REGISTRATION DISADVANTAGES

• Varying quality
• "Cold" leads
• Lack of initial contact

From a GDPR stand point, co-registration involving sharing a consumers details with multiple companies has to be treated very carefully. Providing those consumers signing up for your co-registration activity are made clearly aware of which brands will actually receive their data then this may meet the requirements of GDPR. However, if you are planning to have your brand included in a co-registration activity then it is essential to get appropriate expert advice.