HOW TO SEGMENT YOUR CONSUMER JOURNEYS

Advanced Lead Nurturing processes involve categorising your consumers by source, demographics and aspiration and tailoring your interactions to satisfy their specific wants and desires.

There is no limit to how intricate your consumer journeys can become. And there is no end to a nurturing process - your consumer interactions should be dynamically never-ending. The image below is an example of how the beginning of a 3-channel nurturing process could look.

A 3-CHANNEL NURTURING PROCESS: HOW IT WORKS

This infographic shows the conversion cycle of three consumer nurturing paths. Remember, Lead Nurturing never ends so your overall process will consist of recurring combinations of promotional material and free content.

This example shows three lead sources and the resulting interactions they experience. It demonstrates how the channels through which leads expressed an initial interest define their subsequent nurturing journey. You can view the infographic in more details below or download the full pdf.

Information is power when it comes to Lead Nurturing - the more you know about your potential customers the better your interactions will be. Below are some additional Lead Nurturing extras to help you develop the ultimate conversion strategy for your incoming prospects.

LEAD ATTRIBUTION

Lead Attribution helps you understand which sources are working as conversion tools and assign the appropriate credit to third party partners.

Find out how to harness the power of lead attribution here.

CUSTOMER EVALUATION + LEAD ATTRIBUTION

Structuring a process for evaluating your incoming prospects not only helps you gauge their likelihood of conversion but also enables you to predict how long they will remain your customer after they purcahse.

Have a look at our customer evaluation model here.