The growth in smart phones usage over the past few years has been unprecedented; with this has come a diverse range of mobile phone operating systems such as Apple iOS, Google Android and Blackberry OS. Each operating system work differently and each requires applications (hereafter referred to as an App or Apps) to be written in their native operating systems language. This means that in order to make your app work on all the different phones you have to create numerous versions, which is both costly and time-consuming. That was until now, LMG have developed their own emBrochure one brochure format which will work on all smart phones.
You have already invested in your website, and when you call it up on your phone it looks ok, maybe a bit small, so why go to the trouble of creating an emBrochure specifically for smart phones? The answer is simple: Usability. Websites are designed to be perfect for viewing on a PC or Laptop screen, but mobile is a much smaller medium. emBrochures are specifically designed to show up at the perfect size for each smart phone screen size and browser, with an clean intuitive interface similar to the smart phones natural interface and 3 levels of zoom to allow the viewing of even the smallest of "small print".
We are becoming a more and more instant gratification society constantly bombarded with a huge range of advertising, trying to capture someone's attention for long enough to engage with them is even at the best of time difficult - you have to make it easy and convenient for people to engage with your brand.