What is a Lead Nurturing Process? Lead Nurturing is the ultimate consumer engagement and conversion strategy. Structured email contact and consumer-focused content will enable you to establish profitable relationships with your potential customers - guaranteeing to maximise your conversions and repeat business.
There are 4 key Lead Nurturing stages that apply to every retail or travel business.
As long as you incorporate these 4 key engagement stages into your branded conversion strategy, your own process can be as creative or flexible as you want.