Lead Generation

Co-Registration Lead Generation

A permission-based lead generation method where consumers opt in to hear from your brand at the moment they are signing up for something else on a trusted site. Interested, consented prospects — delivered on a fixed Cost Per Lead basis.

What It Is

What Is Co-Registration Lead Generation?

Co-registration is a lead generation method where a consumer, in the act of signing up for one thing on a trusted site, is offered the chance to opt in to hear from a relevant brand too. A tick-box or opt-in is presented during another registration, so the consumer actively chooses to receive information from your brand — making every co-registration lead permission-based and genuinely interested.

The name says it exactly: the consumer registers for one thing and, at the same time, co-registers their interest in another. When someone requests a catalogue, subscribes to a newsletter or completes a sign-up on a partner site, they are presented with a clearly worded opt-in inviting them to hear from a related brand. Only consumers who tick that box and consent become leads — there is no assumed or bundled consent.

Because the opt-in sits inside a registration the consumer already wants to complete, co-registration reaches engaged people at a high-intent moment with minimal friction. LMG runs co-registration across its opted-in consumer network, built organically through Catalink, so every lead is matched to your target profile and delivered on a fixed Cost Per Lead basis — and you own every record outright.

The principle is simple: the consumer chose to opt in, so a co-registration lead is a prospect who has actively raised their hand to hear from you — not a name bought without consent.
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Active Opt-In

Consumers tick a clear opt-in box to hear from your brand — permission-based consent at the point of capture.

High Volume Potential

The opt-in reaches large numbers of consumers as they register across the network — volume without cold outreach.

Targeted Placement

The opt-in is only shown to consumers who match your demographics and interests, so intent is relevant from the start.

You Own the Data

Every co-registration lead is yours outright — a first-party record you can nurture and re-market to indefinitely.

How It Works

How Co-Registration Lead Generation Works

From brief to delivery, co-registration turns a moment of active sign-up into a permission-based lead for your brand. Here is the process, step by step.

Agree Brand & Targeting

We agree your offer, the consumer profile you want to reach and the demographics and interests that define a relevant lead.

Present the Opt-In

The co-registration opt-in is presented to matched consumers during sign-up on our network — a clearly worded tick-box inviting them to hear from your brand.

Consumers Opt In

Consumers who are genuinely interested tick the box and actively consent. Only those who opt in become leads — no assumed or bundled consent.

Real-Time Delivery

Each opted-in lead is delivered to you in real time on a fixed Cost Per Lead basis, so you can act while intent is highest.

You Own the Data

Every record is yours outright — a first-party, opted-in lead you can nurture, re-market to and build on indefinitely.

Why It Works

The Benefits of Co-Registration Leads

Co-registration combines the reach of a large opted-in network with the confidence of explicit, permission-based consent. That makes it one of the most efficient ways to build a compliant first-party database.

Permission-Based & GDPR Compliant

Every lead opts in explicitly at the point of capture, in line with UK GDPR — the record arrives consented and ready for you to market to.

High Volume Potential

Because the opt-in is presented during registrations happening across the network, co-registration can generate meaningful volume without cold outreach.

Fixed Cost Per Lead

You agree a fixed price per lead before the campaign launches — no impressions, no clicks, just a predictable cost for every consumer delivered.

Targeted by Demographics & Interests

The opt-in is shown only to consumers who match your target profile — segmented by age, gender, affluence, geo-location and declared interests.

You Own the Data

Every co-registration lead is yours outright. We do not re-sell or share it — you build a first-party database that compounds in value over time.

Feeds Your Nurturing

Fresh, opted-in leads flow straight into your nurturing and email programmes, ready to be moved through the buying cycle from day one.

One Model,
Many Lead Types

Every lead type we offer shares the same foundation: opted-in consumers, fixed Cost Per Lead, data you own outright.

Where It Fits

Co-Registration Compared to Our Other Lead Types

Co-registration is one of several ways LMG generates opted-in leads — and the right choice depends on your goals. What every lead type shares is the same fixed Cost Per Lead model and the same principle: the consumer has opted in, and you own the data outright.

Co-registration captures consent through an opt-in presented during another sign-up, making it an efficient way to reach interested consumers at scale with minimal friction. Premium (unincentivised) lead generation delivers the highest-intent prospects — consumers who opt in without any prize or incentive, purely because they are interested in your product — for campaigns where lead quality matters most. And the main Cost Per Lead model brings all of these together, so you can blend lead types to balance volume and intent around your budget.

Not sure which fits your campaign? Our team will recommend the right mix based on your product, target audience and goals.

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Frequently Asked Questions

Co-Registration Lead Generation — Your Questions Answered

Co-registration lead generation is a permission-based method where a consumer, in the act of signing up for one thing on a trusted site, is offered the chance to opt in to hear from a relevant brand too. A clearly worded tick-box or opt-in is presented during that other registration; only consumers who actively tick it and consent become leads. Because the consumer chose to opt in, every co-registration lead is permission-based and genuinely interested. LMG runs co-registration across its opted-in consumer network, built organically through Catalink.

Yes. Every co-registration lead is collected in line with UK GDPR. Consent is explicit — the consumer actively ticks an opt-in box to hear from your brand at the point of capture — so there is no assumed or bundled consent. The record arrives consented and ready for you to market to with confidence.

Co-registration leads are delivered on a fixed Cost Per Lead basis. You agree the price per lead before the campaign launches, so you know exactly what each consumer will cost — no impressions, no clicks, just a predictable cost for every opted-in record delivered.

You do. Every co-registration lead we deliver is yours outright — we do not re-sell or share it. Because the data is first-party and opted-in, you build a customer database that you control and that compounds in value over time, rather than renting temporary access to someone else's audience.

Start Generating Permission-Based Leads

Call 01223 495 599 or request a free, no-obligation quote and we will build a co-registration campaign around your audience and goals.

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