Case Studies

Client Success Stories

Proven, measurable results for retail, travel, charity and tourism brands. These are campaigns we delivered — the customers recruited, the brochures fulfilled and the prospects generated — in the clients' own words.

Featured Case Studies

Campaigns We Delivered

Each of these programmes was built around a specific client brief. Read what the brands set out to achieve, hear from the people who ran the campaigns, and download the full case study.

Kaleidoscope

Retail

The brief: Recruit 15,000 new customers during Autumn/Winter and increase multi-channel reach.

Download the case study (PDF)

Cumbria Tourism

Tourism

The brief: Generate and fulfil 100,000 requests for the "Cumbria – The Lake District" brochure.

“The Lifestyle Media Group team have consistently met our client briefs for the likes of Cumbria, Isle of Man and Lyme Regis. This is a superb media platform, and one that I would recommend to any destination brand.”

— Emma Scott-Goldstone, Account Director, Artavia Media Agency
Download the case study (PDF)

LEGO

Retail

The brief: Expand the client base with accountable ROI and grow LEGOShop brand awareness among young families.

“Great customer service and intuitive website — a valuable channel to target new customers.”

— Mary Feakin, LEGO Offline Marketing Manager
Download the case study (PDF)

VisitScotland

Travel & Tourism

The brief: Develop brand awareness and inspire new visitors through targeted brochure fulfilment.

“Lifestyle Media Group have continued to provide a professional service and a targeted approach to brochure fulfilment. Working with them has enabled VisitScotland to develop brand awareness and inspire potential new customers to book their stay in Scotland.”

— Ben Thorburn, Marketing Executive, VisitScotland
Download the case study (PDF)

Concern Worldwide

Charity

The brief: Generate 5,000 new prospects for the Concern Gift Catalogue and drive donations.

“Concern Worldwide has worked with Lifestyle Media Group to promote our Concern Gifts catalogue and website. Lifestyle Media Group has helped us acquire thousands of new prospects as well as driving traffic to our Gifts website. They also provide excellent customer service and are a pleasure to work with.”

— Natalie Jones, Direct Marketing Manager, Concern Worldwide
Download the case study (PDF)

Visit Peak District

Tourism

The brief: Generate 50,000 Visitor Guide requests and fulfil 50,000 more.

“LMG provide good quality leads that contribute to our high ROI and cost effective distribution that saves us money.”

— David Thornton, Head of Marketing & Deputy CEO, Visit Peak District
Download the case study (PDF)

Park Christmas

Retail

The brief: Maximise Christmas activity for Park Retail Ltd, targeting a specific consumer profile with a high data-quality standard.

“Since 2006 Park Retail Ltd have been using Lifestyle Media Group — we are very happy with the quality of their service and the level of new business it brings.”

— Pamela Wildes, Marketing Manager, Park Christmas
Download the case study (PDF)
More Results

A Track Record Across Sectors

Beyond our featured case studies, we have delivered results for dozens of retail and travel brands. Here is a snapshot of the campaigns we ran and the outcomes they generated.

Retail

Benefit Cosmetics

We generated 35,000 mailing-list sign-ups, expanding the brand's first-party audience of engaged beauty consumers.

The Entertainer

A 12,000-lead campaign that targeted young families — matching the toy retailer's core customer profile.

Jacques Vert

Affluence and lifestage profiling across a fashion group spanning 13 labels, sharpening audience targeting.

Toolstop

We grew the DIY database through newsletter subscriptions, building a re-marketable audience of trade and home users.

Burton Menswear

Targeted lead generation supported by demographic profiling to reach the right menswear customers.

Gray & Osborne

A fashion campaign that delivered high conversion and sign-up rates from a well-matched audience.

Travel

Titan Travel

A relationship spanning more than five years, over which we promoted 20+ holiday brochures — reaching around 100,000 potential holidaymakers and driving 75,000 of them to the website.

Potters Resort

We handled around half of all brochure enquiries for the resort, taking the fulfilment workload off the in-house team.

Lyme Regis

A destination campaign that attracted 15,000 holidaymakers to the Dorset resort town.

Trusted By

Brands We Have Worked With

LEGO
Visit Scotland
Cotton Traders
Titan Travel
Concern Worldwide
Furniture Village
Discuss Your Campaign
Frequently Asked Questions

Case Studies — Your Questions Answered

Our campaigns are built around a specific, measurable brief — recruiting a set number of new customers, generating a target volume of prospects, or fulfilling a defined number of brochure requests. The case studies on this page show real outcomes we delivered for our clients, from 15,000 new Kaleidoscope customers to 100,000 Cumbria brochure requests. Every programme is agreed with the client up front and reported against, so the results are accountable.

We have delivered campaigns across retail, travel, tourism and charity. Retail clients have included Kaleidoscope, LEGO, Benefit Cosmetics, The Entertainer and Park Christmas; travel and tourism work has covered VisitScotland, Cumbria Tourism, Visit Peak District, Titan Travel and Lyme Regis; and in the charity sector we have worked with Concern Worldwide. Whatever your sector, our 4.5 million strong consumer database can be profiled to match your audience.

Yes. Several full case studies are available to download as PDFs directly from this page, and we hold further examples across retail, travel, tourism and charity. If you would like a case study most relevant to your sector or campaign objective, get in touch and we will send the most appropriate examples along with an outline of how a similar programme could work for you.

The simplest way is to call us on 01223 495 599 or use our contact form to request a free, no-obligation quote. We will talk through your objectives — the audience you want to reach and the volume of customers, prospects or brochure requests you need — and design a programme around them, drawing on the same approach that delivered the results shown here.

Ready to Write Your Own Success Story?

Call 01223 495 599 or request a free, no-obligation quote and we will design a campaign around your audience and goals.

Get in Touch