4.5 Million Opted-In UK Consumers
One of the most extensive collections of first-party UK consumer data — organically grown, unincentivised, and profiled using our proprietary nGage platform. Every member has actively opted in.
Consumer data is information about real, identifiable individuals — their demographics, geographic location, interests and purchasing behaviour — collected directly from those individuals with their knowledge and consent. First-party consumer data is gathered by the organisation (or its trusted partner) rather than bought from a third-party broker. It is the most accurate, compliant and commercially valuable data a marketer can use.
Organically Grown, Genuinely Opted-In
Our database is grown entirely through www.catalink.com — the UK's leading consumer brochure and catalogue request service. Members actively visit the site to request catalogues, brochures and promotional material from brands they're interested in.
This means every single member has opted in without incentive — they're genuinely interested consumers, not prize-draw entrants or data-form fillers. This distinction matters enormously for conversion rates.
All members are then demographically profiled using our in-house nGage software, segmented by age, gender, affluence, interests and geographic location — giving you precision targeting that third-party data brokers simply can't match.
Unincentivised Opt-In
Members joined because they wanted to — not for a prize or reward.
Real-Time Cleansing
Constantly updated — bounces, unsubscribes and inactives removed automatically.
nGage Profiling
12 years of in-house platform development for unmatched segmentation.
GDPR Compliant
All data collected and managed in full compliance with UK data protection law.
Multi-Channel
Members contactable by email, post and phone — true multi-channel reach.
Engaged Members
Active consumers who regularly respond to relevant promotional material.
Segment by What Matters to Your Campaign
Our nGage platform allows us to build highly specific audiences from our 4.5 million member base — so your campaign reaches only the most relevant consumers.
Demographics
- Age range
- Gender
- Household size
- Affluence / socio-economic group
Geographic
- Postcode / region
- County or national
- Urban / rural split
- Proximity targeting
Retail Interests
- Product category interests
- Mail order / online shoppers
- Spending behaviour
- Established hobbies
Travel Profiles
- Holiday destination preferences
- Continental or UK breaks
- Affluence and spend level
- Seasonal travel behaviour
Own Your Consumer Data — Don't Rent It
Most brands rent access to audiences — buying space on social platforms, paying per click on search engines, or licensing contact lists they don't own and can't keep. When the contract ends, so does the audience.
By contrast, a first-party consumer database compounds in value over time. Every interaction, purchase and preference update makes each record more precise. The brands that win over the next decade will be those with a direct, permission-based relationship with their own customers — not those permanently dependent on rented reach or third-party cookies that are fast disappearing.
LMG helps you build that owned asset. Whether via lead generation campaigns that deliver opted-in enquiries directly into your CRM, or by giving you campaign access to our 4.5 million member base, the result is the same: consumer relationships you own, not lease.
Why AI Makes First-Party Data Essential
Sectors We Serve
Our consumer database is particularly well-suited to brands in the following sectors, where direct-to-consumer targeting and strong response rates are critical.
Retail & Mail Order
Reach consumers who have an established mail-order and online shopping history — the ideal prospect for catalogue and direct-response retail brands.
Travel & Tourism
Target by destination preference, travel style and affluence — ideal for holiday companies, travel agents and tour operators.
Charity & Fundraising
Engage consumers with a proven interest in giving — profiled by cause affinity for higher response and lower acquisition cost.
Leisure & Hobbies
Connect with consumers across 50+ interest categories, from gardening and crafts to sport and outdoor pursuits.
Your Questions, Answered
Use Our Database Across Multiple Channels
Reach the Right Consumers
Call 01223 495 599 to discuss targeting options — we'll identify the best segments from our database for your campaign.