Digital Solutions

Lead Generation

Guaranteed volumes of the exact consumers you need, delivered on a fixed Cost Per Lead basis. Performance-based marketing with transparent, tangible ROI.

£1BN+
Client Sales Generated
30M+
Leads Delivered
8:1
Average ROI
Since 1997
Pioneering CPL Marketing
How It Works

What Is Cost Per Lead Marketing?

Lead generation is the process of attracting and capturing consumers who have actively expressed interest in a product or service, so a brand can market to them directly. With a Cost Per Lead (CPL) model, you pay a fixed price for each qualified consumer record delivered — no impressions, no clicks, just real people who want to hear from you.

Lead generation is a performance-based marketing strategy — you agree a fixed price per lead and we deliver the exact volume you need. There's no wasted spend on impression-based advertising; every pound works directly towards acquiring a genuine prospect.

We've been pioneering online lead generation in the UK since 1997, using our proprietary nGage profiling tools to match your campaign with the most relevant consumers from our 4.5 million strong opted-in database.

Why owning your data matters more than ever. As AI reshapes how consumers discover brands, the companies that win will be those with their own first-party, opted-in customer databases — not those renting someone else's audience or relying on third-party cookies. Every lead we deliver becomes a data asset you own, can nurture, and build on indefinitely.
Discuss a Campaign

Guaranteed Results

You agree the volume — we deliver it. No vague impressions or click metrics.

Precise Targeting

Geographic, socio-economic, aspirational and interest-based segmentation.

Manageable Budget

Fixed CPL pricing means you know the cost before the campaign launches.

Qualified Prospects

Opted-in consumers with a demonstrable interest in your product category.

Lifelong Value

You own the data — leads can be nurtured and re-marketed to indefinitely.

Real-time Flexibility

Scale volume up or down mid-campaign as your requirements change.

Our Lead Types

Adaptable Lead Generation for Every Business

Premium Leads

High-intent consumers who have actively requested information about your product or service. Ideal for high-value offers where lead quality matters most.

Incentivised Leads

Cost-effective leads from consumers motivated by a reward or offer. Perfect for building volume quickly — especially for retail, catalogue and travel brands.

Mobile Leads

Consumers acquired via smartphone campaigns — highly engaged, tech-savvy and responsive. Ideal for targeting younger demographics or app-based services.

Co-Registration

Consumers opt in to receive information from your brand at the point of registering with a relevant partner site. Strong intent, minimal friction.

4.5 Million
UK Consumers

Organically grown through Catalink.com — the UK's leading consumer brochure request service.

Our Database

More About Our 4.5 Million UK Consumer Database

Our database is grown organically through www.catalink.com, where consumers actively request catalogues, brochures and newsletters. This means every member has opted-in without incentive — they genuinely want to hear from brands like yours.

  • Demographically profiled using internal nGage software
  • Segmented by age, gender, affluence and geo-location
  • Retail profiles: spending history, interests, online/mail order behaviour
  • Travel profiles: continental targeting, holiday themes, seasonal trends
  • Real-time cleansing — kept current and engaged
Explore the Database
Client Success

Results Our Clients Love

Generated over 70,000 consumer requests — highly responsive and a pleasure to work with.

Graeme Whitehead / Destination Staffordshire

Leads have a healthy conversion rate and prompt responses throughout the campaign.

Hannah Kersley Baker / Toolstation

A unique and cost-effective way of generating leads — we achieve real bookings.

Chris Gaines / Major Travel

Consistently performed above target — excellent source of new prospect data.

James Williams / Visit Canterbury
Who It's For

Sectors We Serve

Our CPL campaigns are used by brands across a wide range of consumer sectors. If you sell direct to UK consumers, lead generation is likely a fit.

Retail & Catalogue

Clothing, home goods, gifts and general merchandise brands seeking new mail-order and online buyers.

Travel & Tourism

Holiday companies, destination attractions and short-break providers targeting engaged UK travellers.

Charity & Fundraising

Charities building supporter pipelines with warm, opted-in consumers open to charitable causes.

Leisure & Lifestyle

Fitness, leisure, gardening, crafts and hobby brands reaching consumers by interest and affluence.

Home & Garden

Furniture, interiors, home improvement and garden brands targeting homeowners with relevant spend profiles.

Luxury & Aspirational

Premium brands reaching higher-affluence consumer segments defined by behaviour and spend level.

Cotton Traders
Damart
Destination Staffordshire
Major Travel
Visit Canterbury
Toolstation
Complete the Picture

Related Services

Lead generation works best as part of a joined-up strategy. Pair it with these services to maximise the value of every lead you acquire.

Lead Nurturing

Automated multi-touch journeys that move your new leads through the buying cycle, keeping your brand front of mind until they're ready to buy.

Lead Nurturing

Email Marketing

Broadcast to our 4.5 million opted-in members or your own growing list — with guaranteed inbox delivery and full design, coding and hosting included.

Email Marketing

Consumer Data

Go deeper into our 4.5 million consumer database — explore the profiling, segmentation and targeting options available for your campaigns.

Consumer Data
Lead Generation FAQs

Your Questions, Answered

Lead generation is the process of attracting consumers who have expressed a genuine interest in a product or service and capturing their details for direct marketing. With a Cost Per Lead model, you agree a fixed fee per record before the campaign launches — so you know exactly what each new prospect will cost, with no risk of overspend on wasted impressions or clicks.

We offer premium (high-intent) leads, incentivised leads for volume campaigns, mobile leads, and co-registration leads — where consumers opt in to your brand at the point of signing up with a relevant partner site. Our team will recommend the most suitable type based on your product, target audience and budget.

You do. Every lead LMG delivers is yours outright — we do not re-sell or share it. This is a critical advantage of CPL marketing: you build a first-party customer database that compounds in value over time, rather than renting access to someone else's audience.

Yes. Using our proprietary nGage profiling tools, we can segment by age, gender, geo-location, socio-economic profile, spending behaviour and declared interests — ensuring your campaign reaches the most relevant consumers from our 4.5 million strong opted-in database.

Our campaigns are used across retail and catalogue, travel and tourism, charity and fundraising, leisure and lifestyle, home and garden, and luxury brands. If you sell direct to UK consumers, CPL marketing is likely a strong fit — contact us to discuss your sector.

Most campaigns are live within 5–10 working days of briefing. Our team handles targeting, creative (where required) and compliance — you simply agree the volume, CPL price and lead specification, then we deliver to the agreed schedule.

Start Your Lead Generation Campaign

Call 01223 495 599 or fill in our contact form and we'll build a bespoke CPL campaign around your goals.

Get in Touch